How to Perform Above Your SEO Firm’s Weight?
One of the greatest things about the internet is that it is a kind of level playing field. You and I can compete with everyone else. You simply need to know or learn how to shine above the masses. The first thing to do is accept what we dont know or what we are not good at or what we are better off to have an expert do for us.
The above is true of SEO. You may get calls and emails every day from India or someone wanting to sell you some SEO services with promises of first page rankings. From our experience it pays to be wary of cheap offers with big promises, especially when it comes to search engine optimisation becuase doing things the wrong way can have disastrous consequences in the medium to long term for your website.
As with anything in this world there are many different qualities of service and it has been demonstrated time and again that to go “cheap” with SEO ends up being VERY expensive.
Accepting that an on-line business needs to have their website on page 1 for a search relating to their business, how do you tell if a SEO service is good or not? Will it be safe for your website. Will it end up getting your website de indexed because of mass spam backlinks.
Running and promoting your business without a digital marketing strategy is not going to get you anywhere. In fact of all the advertising and marketing dollars spent by a business, by far the highest ROI comes from SEO to a website. SEO delivers organic traffic. Organic traffic is FREE once you get into it. Not only is it free but it is highly qualified. They are already looking for what you got!
In today’s market, the digital marketer needs to do his research on any particular niche or product and service. Who is looking for what. How many searches are looking for your products and services. That is the very first step in any business. You need to know if or how many people are actually looking for your stuff. Finding out this information is not difficult to the SEO who should most definitely know how to do these basics.
You really need to know this information because there is no point in trying to sell a widget if no one is looking for your widget, there is no organic traffic.
Needless to say that having a very good understanding of this basic information allows the competent SEO to design a structure and strategy to place the website into the streams of organic search. Those people looking for your products.
Link building service is a huge component of SEO and happens after the website has been optimised. When the website is optimised for the topic around your products including the right amount of relevant content, the right amount of and relevant internal links, the correct structure for search engines and finally the crafting of the meta data is complete and polished, then the link building process can begin.
The “link building service” is quite often the most difficult aspect of an SEO’s work, additionally the one most critical to success. Link building requires deep knowledge of what makes a powerful link, how to go about ensuring links are safe, how not to attract the wrong kind of attention from Google. It also requires a great deal of skill in a multi-faceted way combined with brad understanding of the working mechanisms of stuff that would go right over our heads.
Social Media Connections
Social media activity around a business website is extremely important and becoming more so. Using social media for marketing purposes is also extremely effective if done the right way. The advantage of social media marketing is that, you can become acquainted with your audience and becoming interactive with your audience is one way to lift your brand and create a trusting following. With tools like Facebook Insights, you get to understand the demographics of your ideal customer and their behaviours and practices. This allows very targeted marketing all due to digital. Facebook and others are able to highly define people into their specific demographics which then becomes a marketers heaven.
Content marketing means you have to get content about your website, product and services out there far and wide and particularly into places where you ideal client lives or spend their on-line time.
Content marketing is becoming a more essential component for top SEO. Nowadays, everybody is a content creator, from your neighbour’s ten year old little girl who tweets at regular intervals to your handyman who composes week by week instructional exercises on his DIY blog.
Most businesses dont have the time or understanding and skill to do justice to digital marketing. Digital marketing wont go far without SEO.
Hope you are inspired to go find yourself a TOP SEO.